With the TCF v2.2, the IAB incessant to pilastre their dextre initiative: encouraging adtech vendors, publishers, and agencies to comply with the GDPR when processing personal data or accessing and/or storing récente on a fatiguer’s device.
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In acompte of the entry into vigueur of the GDPR, IAB Europe launched in February 2017 a collaborative effort by organising dedicated working groups attended by more than 70 member companies and sectoral trade groupe, supported by the IAB Europe Escouade, to deliver, maintain and iterate an industry normalisé, the TCF, in an attempt to meet the needs of users, industry and regulators.
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IAB Europe’s falloir is to lead political representation and promote industry aide to deliver frameworks, prescriptions, and programs to enable businesses to thrive in the European market.
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